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News Release

Eyefinity Announces the Availability of Dana Buchman Vision Collection on eBuy
Private Eyecare Practices Now Have More Options for Fashionable Frames

Sacramento, November 7, 2007 - Today, Eyefinity announced that it has expanded its frame collections that can now be ordered on its website to include the Dana Buchman Vision collection of fashionable frames. With the addition of Dana Buchman Vision, Eyefinity has added a frame collection targeted at sophisticated women.

The Dana Buchman collection contains 15 ophthalmic and nine sun styles targeted to fashionable women who are looking for frames designs that are modern, sophisticated silhouettes in rich materials. Several ophthalmic styles feature decorative embellishments emphasizing tonal stones and luxurious accents. Colors include shades of cashmere, caviar, gold and exclusive tortoises.

"Eyefinity is pleased to be working with Kenmark in making this modern, luxurious, eyeglass line orderable on eBuy," said Steve Baker, president of Eyefinity. "The new Dana Buchman Vision collection provides eyecare practices with a very sophisticated and feminine line, extending the frame options for the fashionable women aged 36 to 56."

"We are delighted that the Dana Buchman Vision collection can easily be ordered on Eyefinity's eBuy frame ordering portal," said Don Howard, president of Kenmark. "eBuy, with its color photos of each frame, is a great resource for showcasing the rich tones of our new Dana Buchman line."

The Dana Buchman Vision Collection can be ordered via eBuy immediately.

About Eyefinity

Eyefinity®, a key office management system for private eyecare practices, works in conjunction with industry-leading partners to provide e-commerce, marketing and business management solutions. More than 24,000 private eyecare practices turn to Eyefinity to manage their businesses in areas ranging from product and lab ordering to claims filing and electronic patient marketing. Industry partners include more than 300 optical labs and numerous leading manufacturers and service providers.

About Kenmark Group

The Kenmark Group provides exceptional products and service to the optical profession. With 35 years of experience, the Kenmark Group prides itself on providing quality products, competitive prices and superior customer service. Couteur Designs, a division of the Kenmark Group, features designer eyewear by Vera Wang, Jhane Barnes and Cynthia Rowley. Branded collections from Kenmark include: República, Thalia, Hush Puppies, Wolverine, Timex and house collections. For a complete offering of frames and sun styles, visit www.kenmarkoptical.com.


© 2008 Eyefinity, Inc. All rights reserved.