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News Release

Eyefinity, DVI Join Forces to Significantly Enhance Lab Ordering

SACRAMENTO, August 28, 2007 - Eyefinity, the optical industry's premier office management system, today announced a partnership with optical manufacturing software company, Digital Vision, Inc. (DVI). The partnership will streamline ordering in numerous optical labs and provide better overall service to thousands of private practices.

Plans call for Eyefinity and Portland, Oregon-based DVI to build an electronic connection that will enable Eyefinity lab orders to be seamlessly integrated into DVI lab management systems operating in many optical labs across the U.S.

The interface will enhance the accuracy and efficiency of spectacle lens orders in labs running DVI software and allow Eyefinity to offer practices more detailed information about the status of their orders in those labs.

"We're excited about this new relationship because it's another step forward in helping doctors better run their businesses and in helping the industry work smarter," said Steve Baker, President of Eyefinity. "This makes our lab ordering system that much better for everyone involved."

Gordon Keane, President of DVI, agreed: "The new interface will make a major difference for many labs with DVI - especially since Eyefinity delivers such a significant volume of orders in the industry. We're looking forward to getting the interface up and running quickly."

About Eyefinity

Eyefinity®, a key office management system for private eyecare practices based in Rancho Cordova, California, works in conjunction with industry-leading partners to provide e-commerce, marketing and business management solutions. More than 23,000 private eyecare practices turn to Eyefinity to manage their businesses in areas ranging from product and lab ordering to claims filing and electronic patient marketing.

About Digital Vision, Inc.

Digital Vision, Inc. is a software consulting company based in Portland, Oregon, specializing in optical manufacturing systems, applications and research. DVI's OLA Award of Excellence VISION software includes Rx manufacturing processing, extensive reporting for business management, and Internet capabilities. DVI's staff has broad experience in opticianry, computer software and scientific and business applications. OLA Award winning customer support backs ongoing product development, research, and customer training.


© 2008 Eyefinity, Inc. All rights reserved.