Eyefinity Announces Launch of TURA Frames and Sunglasses on Eyefinity.com

RANCHO CORDOVA, CA - (March 3, 2006) - Eyefinity, the optical industry's most widely used Internet portal and Tura L.P., manufacturer of superior quality and fashion-forward brands for over 60 years, have announced an e-commerce partnership and launch of Tura's line of products online through Eyefinity.com.

"Joining forces with Tura is one more step in expanding our services for our private practice customers," explains Steve Baker, Eyefinity's Vice President of Technology. "Partnering with TURA also helps increase awareness of their quality products throughout the private practice community and offers an expanded range of frame styles for practices to meet the increasingly demanding needs of their patients."

"I am pleased that Tura has the opportunity to partner with Eyefinity," adds John Weir, Tura's General Manager. "This relationship allows us to provide another benefit to private eye care practitioners, particularly since servicing this segment of our industry is one of the attributes one which Tura has built its 60-year legacy."

Tura offers 300 different frame styles that include Tura house brands, Lulu Guinness, Ted Baker and Tourneau. As an industry-leading frame manufacturer and distributor, Tura was ranked #1 for "Best at Frames for Mature Women" (source Jobson: ViewPoint Frames Study 2005).

About Eyefinity

Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs while working with the industry's leading manufacturers and service providers.

About Tura L.P.

Tura has over 60 years of quality manufacturing under its belt and that tradition continues today with new technology, fashion, and brands. Tura focuses on valuable frame features, high-quality plating techniques, and fine materials. Tura also concentrates on pioneering new products that are fashion-forward and technology-driven with a fresh look and innovative design. From Ted Baker and Lulu Guinness to Tourneau and Tura House brands, Tura has something for every dispensary in eyewear and sunwear.