Eyefinity Announces Launch of Silver Dollar Online Catalog

RANCHO CORDOVA, CA, August 12, 2005 -- Eyefinity, the optical industry's most widely used Internet portal and Silver Dollar Optical, a leading eyewear manufacturer, have unveiled their online frame catalog on Eyefinity.

In their online catalog, Silver Dollar offers their complete line of ophthalmic collections, including Café Lunettes, Cashmere, the Durango Series, Kids Central, Mitrean, Port Royal, the R2 Collection and the Titanium Collection. Eyecare doctors and staff are able to view up-to-date catalogs and order product from Silver Dollar's collections 24 hours a day, seven days a week at their convenience.

"We're very pleased that Silver Dollar's frames are now be available for viewing and ordering from our site," says Eyefinity's President and CEO, Don Yee. "Creating a frame catalog that is always up-to-date and simplifying the way that practices order frames for their patients is paramount to the benefits that we both intend to provide for private practices."

"We're excited to be able to work with Eyefinity to make our frames more easily accessible to the eyecare practices we both serve," says Ron Russ, President of Silver Dollar. "Services like Eyefinity's eBuy and eBuy Express are great examples of how technology can be used to simplify a practice's daily tasks without the technology getting in the way."

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 37 million transactions in 2003.

About Silver Dollar Optical
Silver Dollar Optical designs, imports and sells direct their own exclusive line of optical frames and currently does business with approximately 15,000 professional practices across the United States. Three keys to Silver Dollar's business success are their customers, suppliers and staff, and they continually recognize the critically important contribution of each group into their overall system. By carefully nurturing and placing a high value on these relationships, Silver Dollar feels both very fortunate and well prepared to meet the challenges and excitement of the future.

For more information visit www.eyefinity.com or www.silverdollaroptical.com.