Eyefinity Announces Alliance Partnership with Vision-Ease Lens

FOLSOM, CA, May 15, 2005 -- Eyefinity, the optical industry's most widely used Internet portal, and Vision-Ease Lens, a leading manufacturer and distributor of polycarbonate and glass eyewear lenses have recently announced an eChannel partnership to feature Vision-Ease lenses and programs through eyefinity.com.

This agreement will present products and programs from Vision-Ease Lens to Eyefinity's base of over 20,000 private eyecare practitioners. Key product benefits and features of Vision-Ease's Outlook progressive, Tegra premium polycarbonate, Continua polycarbonate, and SunRx polarized lenses will be available on Eyefinity.

"Working together with Vision-Ease Lens, a leading ophthalmic lens manufacturer in the U.S. marks another significant step forward in bringing innovative resources and programs to private practice," says Don Yee, Eyefinity's President and CEO. "We are very pleased to be showcasing Vision-Ease Lens products and programs to our customers."

"We're excited about the opportunity to promote our products to eye care professionals," adds Doug Hepper, President and CEO of Vision-Ease Lens. "We recognize the importance of providing ECPs with the information they need to increase patient satisfaction while streamlining the dispensing process."

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 40 million transactions in 2004.

About Vision-Ease Lens, Inc.
Vision-Ease Lens offers a full line of lens products that service laboratory and dispensing markets throughout the world. Vision-Ease Lens is a technology and a market share leader in the polycarbonate lens segment of the market. For more information about Vision-Ease Lens and its products, call (800) 328-3449 or visit their website at www.vision-ease.com.

For more information visit www.eyefinity.com or www.vision-ease.com.