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News Release
Eyefinity Announces Agreement with Diversified Ophthalmics to Distribute Contact Lens Brands Online
FOLSOM, CA, February 23, 2005 -- Eyefinity, the optical industry's most widely used Internet portal, has announced an agreement with Diversified Ophthalmics, Inc. to offer their extensive contact lens lines, including Bausch & Lomb, CIBA Vision, Cooper Vision, Hydrogel Vision, Ocular Sciences, Unilens, and Vistakon, directly to private eyecare practices through Eyefinity's eBuy online order center.
"Aligning with successful eyecare product distributors such as Diversified Ophthalmics is extremely important to our mission to support private practice," explains David Delle Donne, Eyefinity's VP of business development. "Not only does this agreement with Diversified Ophthalmics provide our customers with more options for efficiently ordering contact lenses, it also provides more convenience for both doctors and their patients."
Dr. Ronald Cooke, President and CEO of Diversified Ophthalmics adds, "We're excited to be involved with Eyefinity as they continue to offer valuable online tools and services to our mutual customers. We're extremely proud to be providing the quality name-brand contact lens products we distribute through this growing channel."
About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 40 million transactions in 2004.
About Diversified Ophthalmics
Based in the Cincinnati area, Diversified Ophthalmics was founded in 1977 with the express purpose of assisting independent eye care providers. Beginning as a buying group, Diversified Ophthalmics later implemented its "Single Sourcing" concept, which now allows the company to supply almost every need of any eye care practice.
Diversified is an established distributor of ophthalmic lenses and frames, sunglasses, soft contact lenses, gas permeable contact lenses, solutions, equipment and printed items. Diversified offers eye care professionals the advantage of efficiency with one order, greater discounts with purchasing power, vast product knowledge, and a large readily available inventory.
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