Eyefinity Announces Online Contact Lens Ordering Service for Eyecare Professionals and Their Patients Through ReorderContacts.com

FOLSOM, CA, January 4, 2005 -- Eyefinity, the optical industry's most widely used Internet portal, has announced the launch of ReorderContacts.com, a service through which the private eyecare practitioner gives their patients the ability to re-order their contact lenses online.

Through the ReorderContacts.com service, private practice eyecare doctors can now direct their patients to an easy-to-use online tool that simplifies the re-order process and delivers products directly to their homes. The service also allows private eyecare practices to compete with major chains and other online contact lens companies with minimal staff effort, as all contact lens orders and shipping are handled through the service.

"Eyefinity has long been dedicated to not only helping the private practitioner compete in this highly competitive industry, but to be able to utilize new technologies and strategies to innovate, and ReorderContacts.com is a great example of that commitment," says Eyefinity's Vice President of Sales and Marketing, Dave Delle Donne. ."Doctors can now more effectively compete for the retail sales that contact lens patients represent, while fostering patient retention, compliance, and satisfaction. Through this service, patients experience the convenience of ordering their contacts online, anytime, while doctors, with little time and effort expended, can better serve the needs of contact lens patients."

Eyecare doctors set their own online retail pricing, and Eyefinity offers customized in-office marketing materials to assist in marketing the service to patients within an office. All contact lens patient information and prescription data is authorized by their private eye care doctor, ensuring patient compliance and good eye health.

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 40 million transactions in 2004.

NOTE TO EDITORS: For color graphics of ReorderContacts.com marketing materials, please contact Sherry Greathouse at sherry.greathouse@eyefinity.com.

For further information, visit www.eyefinity.com or www.reordercontacts.com.