Eyefinity Accelerates Online Frame Ordering, Simplifies Claim Filing and Lab Orders with eBuy Express

FOLSOM, CA, October 21, 2004 -- Eyefinity, the optical industry's most widely used Internet portal, has announced the launch of eBuy Express, a service enhancement that enables optical practices the ability to place frame orders in seconds while processing claims and lab orders online.

In addition to enabling practices to seamlessly place frame orders from within their online lab order forms, eBuy Express' enhancements make online claims filing and lab order placement more efficient for all practices. The new service also allows practices to choose frame details directly from the order form, while the wholesale frame cost - required for claims - is automatically provided online.

"We're really excited about eBuy Express because it represents a significant step in tying our services together into one convenient workflow," says Eyefinity's Vice President of Marketing, Sales and Services Dave Delle Donne. "In one pass, a practice can now file a claim, place a lab order and place the frame order - without going to separate areas of our site, and without making duplicate data entries."

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eye care community. Through the services of www.eyefinity.com, private practice eye care professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eye care practices and 320 labs, and processes more than 37 million transactions in 2003.

For more information, visit www.eyefinity.com.