Eyefinity Announces Integration with First Insight's® maximEyes® Practice Management Software

FOLSOM, CA, June 22, 2004 -- Eyefinity, the optical industry's most widely used Internet portal, today announced the commencement of integration of their web-based services with First Insight's "maximEyes" practice management software.

By integrating their software with Eyefinity's online services, First Insight now gives maximEyes users access to Eyefinity's online services such as VSP claim filing, online product and lab ordering, online continuing education courses, and access to practice management information resources. First Insight is the first company to integrate their practice management software product with Eyefinity's services.

"Integrating our online services with leading practice management software providers like First Insight is a natural next step for us in our mission to provide private practice doctors and staff with everything they need to simplify their office administration," says David Delle Donne, Eyefinity's vice president of Marketing, Sales and Services. "We look forward to providing our products and services to mutual Eyefinity and maximEyes customers."

"We are thrilled to be the first eyecare practice management vendor to have this integration in place," adds Nitin Rai, president and CEO of First Insight. "Our maximEyes customers have been anxiously awaiting the capability to make their VSP claim submissions through Eyefinity much more efficient."

Doctors interested in ordering maximEyes should call First Insight at 800.920.1940 for more information.

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 37 million transactions in 2003.

About First Insight
First Insight® Corporation, based in Hillsboro, Oregon, is widely recognized in the eyecare industry as the most complete and sophisticated practice management and electronic medical records software. MaximEyes' intuitive, powerful, and well-integrated software offers electronic medical records, scheduling, billing, insurance, optical point-of-sale and integration with nearly 100 optical labs (paradEyes.com), patient demographics, recall, equipment links, inventory management, and much more. MaximEyes is HIPAA-compliant for electronic claims submission. Since its introduction in 1994, maximEyes installations have grown to nearly 1,000 practices throughout the United States. For more information, call 800.920.1940 or visit the First Insight Web site at www.first-insight.com.