Eyefinity Introduces Practice Trends: An Eyecare Practice Evaluation Service

Online Benchmarking Tool Allows Practices to Learn from Others

FOLSOM, CA, April 22, 2004 -- Eyefinity, the optical industry's most widely used Internet portal has announced the debut of Practice Trends, a new Eyefinity-sponsored online survey-based service that offers practice-evaluation tools for private practice eyecare providers that compare their results with other practices across the country.

Private eyecare practices participate in Practice Trends by anonymously taking up to five annual surveys about a wide variety of industry categories, including finance & operations, staff management, marketing, customer care and product management. One annual survey conducts a thorough financial baseline of data elements that impact an office's profitability. A confidential web site collects all data submitted by participants without identifying the actual practice, and benchmarks statistics to the averages of other service participants. Detailed reports are generated for each doctor, allowing practices to compare their business operations to other practices and give them insight into ways to improve their practice. Each Practice Trends survey is created and reviewed by an advisory panel of industry doctors, and each survey allows doctors to give input to future topics and discussions.

"We're very excited about our sponsorship of the Practice Trends program," says Dave Delle Donne, Eyefinity's vice president of sales and marketing. "There are very few ways today that private practice doctors can see how their practice stacks up to other practices. Practice Trends not only gives practitioners a wide variety of valuable information, but does so with maximum ease and efficiency."

Eyefinity customers can preview and register for the Practice Trends service via the eLearn area of Eyefinity at www.eyefinity.com.. Eyefinity is offering Practice Trends for $189 annually, which includes quarterly industry-specific reports, and an annual financial/performance comparison.

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eye care community. Through Eyefinity's web site, eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processes more than 37 million transactions each year.

For more information visit www.eyefinity.com.