Eyefinity Announces Partnership with Rudy Project North America; Rudy Project to Offer Sunglasses Via Online Catalogs at eyefinity.com

FOLSOM, CA, January 27, 2004 -- Eyefinity, the optical industry’s most widely used Internet portal and Rudy Project North America, exclusive North American distributor of optical-friendly, hi-tech sunglasses, have announced an e-commerce partnership that will offer Rudy Project's line of products online through eyefinity.com.

With this agreement, Rudy Project’s sunglasses lines will be made available to private eye care practitioners through eBuy, Eyefinity's online purchase center beginning in 2004. The sunglasses categories that will be available include "Technical Performance," "Polar 3FX?," "RX Project," "Performance Attitude," "Metal Technology," and "Golf/Tennis Series."

"We’re pleased to be teaming with Rudy Project to bring their high-performance sunglasses lines to our online customers," says Eyefinity President and CEO, Don Yee. "We pride ourselves on providing our private eye care doctors with a wide range of products for their patients, and Rudy Project’s lines certainly add style and technically savvy products to our already diverse eBuy selections."

"Our partnership with Eyefinity is a great example of two innovative companies employing technology, superior products, and excellent customer service to provide their mutual customers with the highest levels of convenience and efficiency," says Brad Shapiro, Principal with Rudy Project. "Bringing business online is certainly where the optical industry is headed, and Rudy Project is proud to be part of it all."

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processes more than 25 million transactions per year.

About Rudy Project
Rudy Project is a cutting-edge, marketing-oriented company that has established itself as a leading technical sports brand worldwide. Rudy Project designs and manufactures hi-tech sunglasses, goggles, helmets and accessories using the application of science, advanced materials and computer technology to create functional, aesthetically superior and technologically advanced products. Rudy Project North America is the exclusive distributor of Rudy Project products in the United States, Canada, and the Caribbean.

Rudy Barbazza, a pioneer in the Italian sunglasses and sporting goods industry, founded Rudy Project in 1985. Through his vision and commitment to technology and innovation, Rudy has created a company and a creative environment that has achieved many "firsts" in manufacturing eyewear, goggles and helmets.

For more information visit www.eyefinity.com or www.rudyprojectusa.com.