Eyefinity Announces Agreement with First Insight® to Integrate Online Services with maximEyes® Practice Management Software

FOLSOM, CA, September 17, 2003 -- Eyefinity, the optical industry's most widely used Internet portal, has announced an agreement with First Insight to integrate Eyefinity's web-based services with First Insight's "maximEyes" paperless practice management software solutions.

By integrating their software with Eyefinity's online services, First Insight will be giving maximEyes users access to Eyefinity's online services such as VSP claim filing, online product and lab ordering, online continuing education courses and access to practice management information resources.

"Eyefinity has been, and will continue to be, dedicated to helping private practice doctors and staff streamline their office administration through our services," says Don Yee, Eyefinity's president and CEO. "Teaming with First Insight represents a major milestone towards uniting the industry and providing seamless solutions for private practice doctors."

"We are very excited about the opportunity to integrate maximEyes with Eyefinity, and being the first practice management vendor to doso," adds Nitin Rai, president and CEO of First Insight. "MaximEyes is currently used in nearly a thousand independent vision care practices nationwide, the majority of whom will be greatly served by this integration. We hope to utilize our technical expertise in product integration to provide a very good solution to our mutual customers, who have been eagerly awaiting this announcement."

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 18,000 private eyecare practices and 320 labs, and processes more than 25 million transactions per year.

About First Insight
First Insight® Corporation, based in Hillsboro, Oregon, is widely recognized in the eyecare industry as the most complete and sophisticated practice management and electronic medical records software. MaximEyes' intuitive, powerful, and well-integrated software offers electronic medical records, scheduling, billing, insurance, optical point-of-sale and integration with nearly 100 optical labs (paradEyes.com), patient demographics, recall, equipment links, inventory management, and much more. MaximEyes is HIPAA compliant for electronic claims submission. Since its' introduction in 1994, maximEyes installations have grown to nearly 1,000 practices throughout the United States. For more information, call 800.920.1940 or visit the First Insight Web site at www.first-insight.com.

On September 18, 2003, 11:30 a.m., First Insight Corporation will announce at the International Vision Expo West Conference, Sands Expo and Convention Center, Room 201, that First Insight has entered into beta testing of maximEyes 6.0 in preparation for a first quarter 2004 launch. First Insight representatives will also be available at booth 2027 at the Vision Expo West Conference, Sands Expo and Convention Exhibit Hall.