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News Release

Eyefinity and Optical Distribution Corporation Announce Multifaceted Partnership

RANCHO CORDOVA, CA, June 12, 2008 - Eyefinity®, the preferred business management partner for optometric private practice, and Optical Distribution Corporation®, the exclusive US distributor of Rodenstock® brand lenses and frames, announce an agreement that will enable ordering of Rodenstock premium lenses and frames through Eyefinity.

Offering optimized, classic progressive, task-specific, single vision and multifocal lenses makes Rodenstock premium lenses the perfect choice to meet the increasing demands of today's eyeglass wearers. Eyecare practitioners who order these lenses through Eyefinity will be eligible to participate in the Rodenstock Options loyalty program. Rodenstock Options reward eyecare practitioners for selecting Rodenstock premium lenses and encourage the practices to apply the funds toward continuing education and practice-building programs.

"The Rodenstock brand represents technologically advanced products," said Dave Delle Donne, CEO, Optical Distribution Corp. "We are pleased to offer our portfolio of lenses and frames through a convenient and robust portal supporting private practice, Eyefinity.com."

"Eyefinity is pleased to partner with Rodenstock in presenting this line of high-quality, innovative lenses to our customers today and to offer their award winning frame collection later this year," said Steve Baker, President, Eyefinity. "The value of the Rodenstock brand and the availability of their lenses on Eyefinity's eLab is another step in our commitment to meet the growing needs of the independent eyecare industry."

Rodenstock premium lenses will be available to Eyefinity eLab users by mid-June 2008.

About Eyefinity

Eyefinity®, the preferred business management partner for optometric private practice, provides innovative business solutions that advance the eyecare industry. Eyefinity's solutions empower private practices to provide superior patient care through personalized websites, email communication, focused webinars and resource guides, and speedy claim and lab processing. Industry partners include more than 300 optical labs, numerous leading frame and lens manufacturers and key practice management service providers. For more information, visit www.eyefinity.com.

About Rodenstock

Rodenstock® is a recognized global leader among manufacturers of optical lenses and frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of 4,770. It is represented by sales subsidiaries and distribution partners in more than 80 countries. Competence in both ophthalmic lenses as well as frames makes Rodenstock a unique brand in ophthalmic optics, which can offer spectacles wearers the complete solution system from a single source.

About Optical Distribution Corporation

Optical Distribution Corporation® (ODC), based in Columbus, Ohio, is a full service provider of premium spectacle solutions for eyecare professionals, featuring Rodenstock premium lenses and frames.


© 2008 Eyefinity, Inc. All rights reserved.